The Basics of SEO
Search engine optimization (SEO) is a substance foreign to many people. Rarely a day passes when I do not get asked a few questions on the topic. So I decided to publish this article in the FAQ hopes it will help people to understand the basics, and make them a little more comfortable with the whole area.
QUESTION: Why Search Engine important to me?
ANSWER: 85% of all website traffic is driven by the search engines. The only online activity more popular than research is a messaging service. 79.2% of American users do not go to page 2 of the results. 42% of users click on the no.1 result. For the under-40 years, the Internet will become the most used in the media the next 2-3 years.
QUESTION: How do search engines decide their ranking? SEO Expert
ANSWER: IMPORTANT: You can not pay a search engine in exchange for a high ranking in the natural results. You can get a high if your content is deemed relevant by the search engines.
The search engines to identify content for their search results by sending spiders robots exploration (analysis) and index your site his (record) details. Complex algorithms are then used to determine if your site is useful and should be included in the search engines search results.
QUESTION: Can I simply not pay for a senior?
ANSWER: No. The biggest concern for companies search engine like Google and Yahoo is to find the content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. The results relevant is a good search engine; irrelevant results allows for a short-lived search engines.
Most search engines these days with two kinds of results, whenever you click Search:
"X Natural / Organic is the real search results. Results that most users are looking for and which form the largest part of the window. For most searches, the search engine displays a long list links to sites with content that is related to the word you searched. These results are ranked according to their relevance and importance.
"X Pure Paid advertising. This is how search engines make their money. Advertisers pay the search engines to display their ad whenever someone is looking for a word that is related to their product or service. These ads are similar to that of search results, but are usually labeled Sponsored and normally take a small portion of the window.
QUESTION: How can I get a good ranking?
ANSWER: There are four stages:
Step 1 - Use the right words on your site
Step 2 - Get lots of relevant sites to link to yours
Step 3 - Use the right words in these links
Step 4 - Have a lot of your content and add more regularly
QUESTION: What is search engine optimization (SEO)?
ANSWER: Search Engine Optimization (SEO) is the art of creating a Web site that is search engine. That means:
1. using the right words in your copy
2. using the right words in your HTML
3. structure your site correctly
4. design your site
For more information on these elements 4, download our "SEO eBook" Secrets of Seo Services .
Many people use SEO also describe the other ingredients in a high-ranking, "Link Popularity".
QUESTION: What is the link popularity?
ANSWER: Think of the search engines as a big election. All sites in the world are candidates. The backlinks are votes. The more votes (links) a candidate (website) has, the more important it is, the higher its ranking. Link popularity is all about the number of links you have, and how you can get more.
Links to your site on search engines to tell how your site is important. They assume that if it ¡| s important enough to many other sites to link to it ¡| s important enough for them to appear at the top of the ranking. Links are the most important factor in the ranking. In general, the more you link to your site from other sites, the higher your ranking.
QUESTION: Are there any links better than others?
ANSWER: Yes! Ideally, such as those related to:
1. from relevant sites (sites that use the same keywords);
2. comes from important sites (have a good ranking);
3. include your keyword within the text link;
4. includes various link text (not the same link text each time), and
5. comes from a page that contains links to several other sites.
When a search engine sees a link that meets most or all of these conditions, she said, Hey, this site must be credible and important, because others in the same sector are pointing towards it.
QUESTION: How do I get lots of links to my site?
ANSWER: There are several possible ways to generate links. Some are dubious (like auto-generation software and sites set up by webmasters simply to host links to other sites) and I won’ t discussed here. Others, such as those discussed below, are legitimate.
1. Add your site to DMOZ and Yahoo directories (and other free directories)
2. Check where your competitors links are from
3. Write and submit articles for publication on the Internet
4. Swap links
5. Partner websites
6. pay for the bonds